Digitally Elevating Saudi Arabia's Leading Paint Brand
Your trusted partner in premium paints and coatings since 1976. To complement technology with creativity and produce world-class coating products.
About the Project
The United Industrial Investments Company (UNIVEST) has been Saudi Arabia's premier decorative and industrial coatings leader since 1976. They produce world-class products under brands such as DYRUP, A.D, BESTALL, and STIK-TITE. They are known for 'Paints With Everlasting Beauty' and offer a wide range of solutions including interior, exterior, wood, metal, and industrial coatings.
Immersive Web Experience
The UNIVEST website delivers an immersive experience with vibrant visuals, easy navigation, and interactive product showcases. Designed to engage architects, contractors, and homeowners alike, it simplifies paint selection and elevates brand interaction through intuitive design and clear communication.
What We Delivered
In response to UNIVEST's vision, we delivered a high-performance, visually stunning digital solution. By focusing on a seamless user interface, real-time responsiveness, and a scalable backend, we ensured the platform is built for growth.
Result
100% On-Time Delivery & Performance Optimization
Attractive Design
Optimized Site Speed
Advanced Security
Engaging Content
Responsive Website
Accessibility
Technologies Used
Leveraging cutting-edge tools to build robust, performant, and scalable applications.
Next.js
A React framework for production — hybrid static & server rendering, route-based code splitting, and more.
Tailwind CSS
A utility-first CSS framework for rapidly building custom user interfaces.
Node.js
A JavaScript runtime built on Chrome's V8 engine used for building fast, scalable network applications.
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shadcn/ui
A component library and patterns built on top of Radix + Tailwind for building beautiful UIs.
MongoDB
A flexible, document-based NoSQL database used for scalable data storage.
Key Features
Enterprise SKU Management
Specialized architecture to manage over 500+ high-performance industrial SKUs for brands like DYRUP and Sigma.
Precision Color Explorer
Digital visualization tool allowing engineers and architects to explore RAL and NCS color charts with accurate rendering.
B2B Procurement Flow
Custom inquiry system for large-scale construction projects, streamlining technical datasheet requests and bulk quotes.
Resource Library & SDS
A centralized hub for technical data sheets and safety data for diverse industrial applications.
The Process
Technical Audit
Analyzing existing legacy systems and catalog structures to define a scalable data model for hundreds of industrial coatings.
Global UI Design
Creating a bilingual (Arabic/English) interface optimized for the KSA market, focusing on trust and professional authority.
Catalog Engineering
Building a custom back-office to handle SKU updates, pricing logic, and regional availability across Saudi provinces.
Security & Optimization
Implementing NCA-aligned security protocols and Next.js optimization for blazing-fast performance in low-latency regions.
What Challenges We Tackled
Extensive Product Cataloging
Managing a diverse range of brands like DYRUP and STIK-TITE required a robust architecture to handle hundreds of SKUs without sacrificing site performance.
Color Accuracy & Visualization
Representing paint colors accurately on digital screens is a major technical hurdle. We implemented high-fidelity image rendering to ensure color integrity.
Enterprise-Grade Security
Serving both retail and industrial sectors meant the site needed to meet stringent Saudi information security standards (SAMA/NCA-aligned logic).
Multi-Regional Performance
Optimizing the platform for high-speed access across different provinces in KSA, ensuring a latency-free experience even on 4G networks.
Delivering Tangible Results
Our collaboration didn't just end with a launch. We built a system that drives growth, efficiency, and market leadership for UNIVEST.
45% Increase in Online Enquiries within first 3 months
99.9% Website Uptime on High-Traffic Launches
Significant Improvement in Organic Search Rankings for Paints in KSA
Reduced Page Load Time by 60% compared to previous site
Common Questions
We implement advanced catalog indexing and filtering logic using Next.js and MongoDB to ensure hundreds of industrial coatings are searchable and accessible without latency.
Yes, the entire platform is built with a responsive, app-like architecture that allows engineers to browse technical data and place bulk orders seamlessly from any mobile device.
The platform integrates enterprise-grade encryption and complies with KSA's SAMA/NCA security standards, ensuring all procurement data and communications remain private.
Absolutely. We use a real-time data sync engine that ensures product availability is updated across all regional warehouses instantly.
Trusted by Visionary Founders
"Control Shift has been instrumental in reshaping our digital strategy. Their commitment to excellence and deep industry knowledge set them apart."
Asif Shuja
FOUNDER GEOPOCONSULT
"The expertise and creativity at Control Shift have elevated our online presence. Their tailored solutions perfectly align with our business goals."
Hasan Dweik
CEO ULTRATEC 3D
"Control Shift has delivered outstanding results for our brand. Their innovative approach and seamless execution have truly impressed us."
Yasir Arafeh
CEO ULTRATEC 4D
"Control Shift has been instrumental in reshaping our digital strategy. Their commitment to excellence and deep industry knowledge set them apart."
Asif Shuja
FOUNDER GEOPOCONSULT
"The expertise and creativity at Control Shift have elevated our online presence. Their tailored solutions perfectly align with our business goals."
Hasan Dweik
CEO ULTRATEC 3D
"Control Shift has delivered outstanding results for our brand. Their innovative approach and seamless execution have truly impressed us."
Yasir Arafeh
CEO ULTRATEC 4D
"Control Shift has been instrumental in reshaping our digital strategy. Their commitment to excellence and deep industry knowledge set them apart."
Asif Shuja
FOUNDER GEOPOCONSULT
"The expertise and creativity at Control Shift have elevated our online presence. Their tailored solutions perfectly align with our business goals."
Hasan Dweik
CEO ULTRATEC 3D
"Control Shift has delivered outstanding results for our brand. Their innovative approach and seamless execution have truly impressed us."
Yasir Arafeh
CEO ULTRATEC 4D
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Direct Email
contact@controlshift.ae