SEO questions, answered honestly

SEO is sold as one package rather than a tier ladder, starting at £199/mo for the UK market with £-priced and market-specific pricing elsewhere. What moves the figure is scope rather than tier: how many cities or boroughs you need visibility in, how contested the terms are, and how much content your sector requires. Exact pricing is confirmed in writing after the free audit.

Technical fixes often show measurable movement within weeks, but organic growth compounds rather than switches on. City, borough and long-tail terms typically move in months three to four; head terms such as "SEO agency" realistically need six months or more of authority behind them. Anyone promising page one everywhere in thirty days is selling something else.

Yes, where eligibility is confirmed in writing after the audit. Agreed high-intent keywords have to reach Google's first page before a performance fee is charged. The measurement method and the exact terms are set out before any work starts, so there is no ambiguity about what is being paid for.

No. The standard agreement is 30-day notice. You stay because the work is producing enquiries, not because leaving would cost you a penalty. Everything built for you stays in your accounts and you own it either way.

Rankings, traffic and — the part most agencies skip — qualified enquiries. GA4 and Search Console are set up so calls, form submissions and booked consultations are traceable back to the page that produced them. Without that connection, ranking data cannot be used to improve anything.

Local SEO targets the map pack, which is driven by Google Business Profile completeness, proximity, citations and review volume rather than by on-page content alone. Organic SEO targets the blue links underneath it. For a business with a physical location the map pack is usually the faster win, and the two need separate tracking.

Usually not. Existing pages that already earn traffic or links get improved rather than replaced — throwing away ranking history is the expensive mistake. New or underperforming pages get built from scratch around the demand we find in the audit.

Yes. These are YMYL topics in Google's terms, where content is reviewed for demonstrated experience and thin content is demoted rather than promoted. That standard needs more research, named authors and a review step, which is why we price it honestly instead of publishing volume-based content that gets filtered.

Digital PR, trade media and genuinely relevant local citations, plus content worth linking to. No link networks, no private blog networks, no bought guest posts. Every link has to be one a real customer would have a reason to click.

No — we are a Dubai-based agency working remotely with clients in the UK, the US, India and the Gulf. We say so plainly rather than implying an office we do not have. Work is scheduled around your working hours and delivered with your currency and your market's requirements.

A full technical audit and competitor gap analysis in week one, then the blockers get fixed before anything else: indexation, Core Web Vitals, internal linking, schema and Google Business Profile. Content and authority work follows, because nothing ranks reliably until the foundation is clean.

A named lead strategist who runs the audit, sets priorities and reviews performance with you directly. There is no junior handover after the pitch, and you can reach the person making decisions on your account.