Intent-first strategy
We build campaigns around the conversations, problems and decisions where your business is genuinely relevant.
OpenAI Ads agency
ControlShift helps businesses advertise on ChatGPT — from campaign strategy and ad creation to landing pages, conversion tracking and ongoing optimisation.
Strategy • Campaign setup • Ad creation • Landing pages • Tracking • Optimisation
Why ControlShift
Why an agency
People are increasingly using ChatGPT to research products, compare options and make decisions. OpenAI Ads gives businesses a way to be present in those conversations and connect with ready-to-act audiences.
But getting results on a new channel takes more than creating a campaign. ControlShift brings the strategy, creative, technical tracking and optimisation discipline that PPC teams have been perfecting for years — now applied to conversational, AI-driven advertising.
We build campaigns around the conversations, problems and decisions where your business is genuinely relevant.
Multiple ad variations matched to how people phrase questions in ChatGPT.
Ad traffic lands on pages built to turn a research session into a lead.
Forms, calls, WhatsApp and sales actions measured — not vanity clicks.
What we do
Decide whether OpenAI Ads belongs in your mix alongside search, social and email.
Identify the commercial conversations happening around your category.
Campaigns, ad groups, budget structure and ad variations configured end-to-end.
Conversion-focused pages connected to tracking and CRM.
Traffic, leads, cost per result and the experiments behind each decision.
Continuous optimisation, testing and budget discipline.
The approach
OpenAI Ads is emerging as another acquisition channel next to Google Ads and Meta Ads. We help businesses decide where it fits, run it properly, and connect it to the systems that turn traffic into revenue.
Who we run OpenAI Ads for
Keep in mind: OpenAI Ads is a new channel — availability, formats and policies can change. We keep our advice specific to what we do, and conservative about guaranteed placements or results.
Get started
OpenAI Ads is a new channel with its own format, placement and policy nuances. An agency brings audience strategy, messaging, tracking and optimisation experience so your campaign is built to learn and improve rather than being "set up" once.
No. We handle account and campaign setup as part of the engagement, from eligibility checks through structuring your first campaign.
Yes. We can operate OpenAI Ads as a complementary channel and coordinate targets, messaging and attribution with your existing paid-media team.
We treat OpenAI Ads as a full acquisition system: strategy, creative, landing pages, tracking and optimisation — so the outcome is leads and ROI, not just impressions.
SaaS, B2B, e-commerce, professional services, local businesses and startups that want to reach people researching solutions in ChatGPT.
Explore the service
Everything your business needs to advertise on ChatGPT, explained and managed end to end.
Plan, launch and manage OpenAI Ads campaigns on ChatGPT — the service hub.
A full-service agency covering strategy, ad creation, landing pages and reporting.
Advertise on ChatGPT with expert campaign management for businesses.
Understand how ChatGPT advertising works and who it suits before you spend.
Reach Dubai customers while they research clinics, consultants and providers on ChatGPT.
UAE-wide campaign planning across every emirate, in English and Arabic.
A launch-ready campaign: strategy, structure, ad creation and conversion tracking.
Monthly monitoring, ad testing, budget management and clear reporting.
Transparent pricing with ad spend and management fees kept clearly separate.
A free opportunity audit before you commit any budget to ChatGPT advertising.
Sourced context, grounded in verifiable references.
Artificial intelligence systems learn from data to perform tasks — such as language understanding, image recognition and decision support — that typically require human intelligence.[1]
Generative large language models can draft text, answer questions and automate routine conversations, making them widely used for customer support and content production.[2]