Screenshot of House of Mores — Luxury Couture & Designer Eveningwear E-Commerce
SHOPIFY & LUXURY E-COMMERCE

House of Mores — Luxury Couture & Designer Eveningwear E-Commerce

A high-end Shopify e-commerce boutique for House of Mores, showcasing luxury eveningwear, couture gowns, and contemporary designer collections for UAE and GCC clients.

Designed & Built for House of Mores
Shopify E-Commerce Store
UAE & GCC Shipping
AED Native Currency & Apple Pay
Platform Highlights

Built for Speed.
Designed for Business.

House of Mores delivers a smooth experience that helps businesses discover, enquire and source the right products — faster.

Haute Couture Collections

Curated eveningwear, galas, and special occasion dresses organized by collection and silhouette.

01
Operational Factor

Frictionless Mobile Checkout

One-touch checkout with Apple Pay and local credit cards natively processed in AED.

02
Operational Factor

WhatsApp Concierge

Direct messaging connection for bespoke fittings, sizing advice, and VIP consultations.

03
Operational Factor

High-Resolution Visuals

Optimized zoomable photography highlighting delicate fabrics, beadwork, and couture tailoring.

04
Operational Factor

Client

House of Mores

Timeline

6 Weeks

Location

Dubai, UAE

Secure & Reliable

Enterprise-grade security

High Performance

Optimized for speed

Scalable Solution

Built to grow

Ongoing Support

Always here to help

House of Mores (Mores Couture) is an upscale fashion and couture house creating exquisite evening dresses, red carpet attire, and special-occasion wear for women across the UAE and GCC.

House of Mores Team

House of Mores

Delivery snapshot

Designed, built and launched

A documented website project completed by Control Shift, with the delivery scope, technology choices and launch evidence shown on this page.

Status
Launched
Completed
2026
Scope items
6
Core technologies
6
Delivery location: Dubai, UAEView the launched website
Key Outcomes

What We Delivered

In response to House of Mores's vision, we delivered a fast, clean digital product. A straightforward interface, quick responses, and a backend built to scale — the platform is ready for the next stage.

Delivery Benchmark

100% On-Time Delivery & Performance Optimization

Custom Shopify Storefront Architecture

Bespoke Lookbook & Collection Browsing

Optimized Product Detail & Sizing Guide Pages

Fast UAE Checkout with Apple Pay & Credit Cards

WhatsApp Order Concierge & Support Flow

Mobile & Tablet Responsive Performance Tuning

Tech Stack

Technologies Used

Using solid tooling to build fast, reliable apps that scale.

Shopify

Shopify

E-commerce platform powering catalogue management, secure checkout, and order fulfillment.

Modern • Scalable • Reliable
Liquid & Theme Engine

Liquid & Theme Engine

Custom Shopify Liquid architecture engineered for lightning-fast collection rendering.

Modern • Scalable • Reliable
Tailwind CSS

Tailwind CSS

Utility-first responsive styling tailored for refined typography, subtle luxury animations, and mobile fluid layouts.

Utility-First • Responsive • Consistent UI
Apple Pay & UAE Gateways

Apple Pay & UAE Gateways

Frictionless one-touch checkout optimized for UAE debit/credit cards and mobile wallets.

Modern • Scalable • Reliable
Capabilities

Key Features

Curated Designer Collections
01

Curated Designer Collections

Elegant collection pages organizing couture gowns, evening dresses, and statement pieces with smooth filtering.

Operational Capability
Effortless Mobile Checkout
02

Effortless Mobile Checkout

Streamlined checkout journey supporting currency in AED, fast credit card processing, and Apple Pay on mobile.

Operational Capability
Methodology

The Process

01
Step 01

Brand & Visual Strategy

Defined the digital identity to mirror the refined luxury of the House of Mores atelier and eveningwear collections.

02
Step 02

Shopify Storefront Design

Crafted custom page templates with generous whitespace, high-impact typography, and immersive imagery.

03
Step 03

Payments & Regional Shipping

Configured local UAE currency (AED), payment gateways, and regional delivery rules across the GCC.

04
Step 04

Performance & Launch

Rigorous mobile testing, image compression, and analytics setup ensuring a polished launch experience.

Problem Solving

What Challenges We Tackled

01

High-Resolution Visuals vs Mobile Speed

Delivering rich zoomable imagery of delicate fabrics and beadwork without sacrificing sub-2-second mobile load speeds.

02

Seamless Mobile Purchasing

Ensuring luxury shoppers can navigate effortlessly from lookbooks to one-click Apple Pay checkout on smartphones.

Impact & Growth

Delivering Tangible Results

Our collaboration didn't just end with a launch. We built a system that drives growth, efficiency, and market leadership for House of Mores.

Bespoke Shopify theme showcasing high-resolution couture collections

Mobile-first checkout optimized for UAE cards, Apple Pay, and COD

Seamless WhatsApp concierge integration for personalized fitting queries

Sub-2-second mobile load time with responsive media optimization

FAQ

Common Questions

House of Mores is built on Shopify, leveraging custom theme architecture, high-speed mobile layouts, and secure checkout.

Yes, the storefront natively displays prices and processes payments in AED, with support for major credit cards and Apple Pay.

The store features direct WhatsApp concierge integration, allowing clients to consult directly with the team regarding sizing and bespoke orders.

Client Stories

Trusted by Visionary Founders

Digital Strategy

"Control Shift has been instrumental in reshaping our digital strategy. Their commitment to excellence and deep industry knowledge set them apart."

Asif Shuja

Asif Shuja

FOUNDER GEOPOCONSULT

Custom Solutions

"Control Shift raised our online presence, and their solutions fit the way we actually run our business."

Hasan Dweik

Hasan Dweik

CEO ULTRATEC 3D

Innovative Execution

"Control Shift delivered strong results for our brand — they executed cleanly from day one."

Yasir Arafeh

Yasir Arafeh

CEO ULTRATEC 4D

Digital Strategy

"Control Shift has been instrumental in reshaping our digital strategy. Their commitment to excellence and deep industry knowledge set them apart."

Asif Shuja

Asif Shuja

FOUNDER GEOPOCONSULT

Custom Solutions

"Control Shift raised our online presence, and their solutions fit the way we actually run our business."

Hasan Dweik

Hasan Dweik

CEO ULTRATEC 3D

Innovative Execution

"Control Shift delivered strong results for our brand — they executed cleanly from day one."

Yasir Arafeh

Yasir Arafeh

CEO ULTRATEC 4D

Digital Strategy

"Control Shift has been instrumental in reshaping our digital strategy. Their commitment to excellence and deep industry knowledge set them apart."

Asif Shuja

Asif Shuja

FOUNDER GEOPOCONSULT

Custom Solutions

"Control Shift raised our online presence, and their solutions fit the way we actually run our business."

Hasan Dweik

Hasan Dweik

CEO ULTRATEC 3D

Innovative Execution

"Control Shift delivered strong results for our brand — they executed cleanly from day one."

Yasir Arafeh

Yasir Arafeh

CEO ULTRATEC 4D

Let's Work Together

Ready to build your shopify & luxury e-commerce solution? Let's talk

  • Free technical consultation
  • Project timeline & cost estimate
  • Dedicated development team

WhatsApp Us

+971 54 483 2290

Direct Email

[email protected]