Search campaigns
Target high-intent services, products and problem-aware searches.
Paid search for Business Bay, Dubai
Control Shift helps Business Bay businesses turn high-intent Google searches into measurable pipeline with PPC strategy, conversion tracking and ongoing optimisation.
No lock-in contracts • Your ad account stays yours • UAE-hours support

Local search intent
Business Bay is a high-competition B2B and professional-services market where prospects often research solutions before booking a consultation. Campaigns need to separate broad research terms from commercially ready searches, use strong proof on the landing page and report on lead quality rather than form volume alone. We structure paid search around the services, decision-makers and locations that matter to your sales team.
PPC management services
Target high-intent services, products and problem-aware searches.
Measure calls, forms, sales and booked consultations.
Use search-term and performance data to reduce irrelevant spend.
Align campaigns with Business Bay, Dubai and wider UAE service areas.
How we work
We review the existing account, wasted spend and search terms, then fix conversion tracking so every call, form and sale is measured before any budget changes.
Campaigns, ad groups and ad copy are structured around your actual services and service area, in English and Arabic where the audience needs it.
We connect each campaign to a page that answers the search and makes the next step obvious, rather than dropping paid traffic on a homepage.
Search-term reviews, negative keywords, bid and budget shifts every week, with reporting that shows cost per qualified lead rather than impressions.
Industry-aware campaigns
The same keyword, budget and landing page do not work for every business. We plan the account around what a qualified enquiry means for your team and the questions customers need answered before converting.
Capture consultation and solution-led searches with campaigns mapped to qualified business enquiries.
Organise project, property-type and investor-intent campaigns with clear lead routing.
Build tightly governed paid-search journeys around high-value product and consultation intent.
Use problem-aware keywords, demos and conversion tracking to create measurable B2B demand.
What's included
Free PPC audit
Tell us about your business, target area and campaign goals.
Related growth services
The full PPC service: scope, process, reporting and pricing.
Learn moreCampaign strategy, account structure and Google Ads support.
Learn moreCombined paid and organic search strategy and reporting.
Learn moreBuild organic visibility alongside paid search performance.
Learn moreFacebook and Instagram campaigns for the same audience.
Learn moreReal campaigns with the numbers attached.
Learn moreDocumented performance changes across client accounts.
Learn moreWhen the landing page is what is capping your conversion rate.
Learn moreTell us the goals and budget; get a fixed scope back.
Learn moreMore PPC management in Dubai
PPC management across the UAE
Yes. We build B2B paid-search programmes around consultation, demo, solution and high-intent service searches, with tracking that helps distinguish meaningful leads from low-value enquiries.
Yes. We can combine location settings, campaign structure and landing-page messaging to serve Business Bay, DIFC, Downtown Dubai and the wider areas your business covers.
We review the search queries driving enquiries, make conversion actions more meaningful, use negative keywords and align the landing page with the service and audience being targeted.
Yes. We can track early signals such as qualified forms and booked consultations, then work with your sales feedback to improve the campaign around the leads that progress.
Yes. We use PPC search-term data to inform organic service pages and content opportunities, while SEO builds longer-term visibility alongside paid demand.
Get a free audit of your Google Ads account: where the budget is leaking, what tracking is missing, and the three changes that would move cost per lead first.