Audience strategy
Deliberate cold, warm and customer segments built around who actually buys from you in India.
Meta Ads • India
Paid social for Indian businesses that goes beyond boosted posts: deliberate audience segmentation, structured creative testing, and tracking that ties every result back to the ad that caused it.
152 city markets • 36 states • INR pricing

Control Shift is a Dubai-based agency managing Meta Ads for businesses in India and across India — with INR pricing, communication scheduled around Indian Standard Time (IST), and reporting you can check. Your ad account stays in your name and ad spend is paid directly to the platform.
Meta Ads Management
Deliberate cold, warm and customer segments built around who actually buys from you in India.
Test hooks, visuals and offers systematically so you learn what earns attention and action.
Reconnect with site visitors, video viewers and engaged profiles at the moment they are considering.
Pixel and Conversions API tracking so leads and purchases are attributed to the ads that caused them.
How we work
We review account structure, audiences and creative history, then verify the pixel, events and Conversions API so results are measured properly before spend changes.
Cold, warm and customer audiences are separated and matched to an offer that makes sense at that stage of awareness.
Hooks, formats and angles are tested in a structured way so winners are identified from evidence rather than opinion.
Budget moves toward the audiences and creative that produce qualified outcomes, with reporting on cost per result.
Locations we cover
What's included
Free Meta Ads audit
Tell us about your audience, offer and growth goals.
The rest of the funnel
Capture the demand that is already searching for what you sell.
Learn moreBuild organic visibility so paid budget covers less of the same demand.
Learn moreWeb, apps, software and marketing for this market in one place.
Learn moreYes. We run Meta Ads accounts for businesses in 152 India city markets across 36 states, including Visakhapatnam, Vijayawada, Guntur, Tirupati and Rajahmundry. Delivery is remote, with reporting and communication scheduled around Indian Standard Time (IST).
Usually, yes — and it is normally the better option. An established account carries conversion history that a new one throws away. We audit structure, tracking, search terms and spend first, then rebuild in place wherever the history is worth keeping.
Google Ads captures people already searching for what you sell. Meta Ads creates demand — reaching relevant audiences by behaviour, interest and prior engagement before they start searching. Most businesses need both.
Management is quoted in INR after a free audit, based on account size, campaign count and how much build work is needed upfront. Ad spend is separate and paid directly to the platform. No lock-in contract, and the ad account stays in your name.
In practice, no. Campaign work is asynchronous and reporting is scheduled around Indian Standard Time (IST). What matters is whether the team understands your market and your conversion economics — which is why every campaign starts from an audit rather than a template.
Yes, and it should. Paid campaigns produce fast demand and query data; SEO compounds. We use what converts in paid to prioritise organic pages, and organic performance to decide where paid budget is no longer needed.
The method and the proof behind the Meta Ads work we deliver in India — plus the services that most often run alongside it.
A free audit covering where budget is leaking, what tracking is missing, and the three changes that would move cost per lead first.