Search campaigns
Target the service, product and problem-aware searches India customers actually type.
Google Ads • India
Accountable paid search for Indian businesses: conversion tracking before spend changes, campaigns structured around real service areas, and reporting on cost per qualified lead rather than clicks.
152 city markets • 36 states • INR pricing

Control Shift is a Dubai-based agency managing Google Ads for businesses in India and across India — with INR pricing, communication scheduled around Indian Standard Time (IST), and reporting you can check. Your ad account stays in your name and ad spend is paid directly to the platform.
Google Ads & PPC Management
Target the service, product and problem-aware searches India customers actually type.
Measure calls, forms, sales and booked consultations — not clicks and impressions.
Use search-term and performance data to cut irrelevant spend and fund what converts.
Align targeting with India and the wider areas your team can genuinely serve.
How we work
We review the existing account, wasted spend and search terms, then fix conversion tracking so every call, form and sale is measured before any budget changes.
Campaigns, ad groups and ad copy are structured around your actual services and service area rather than a single catch-all campaign.
We connect each campaign to a page that answers the search and makes the next step obvious, instead of dropping paid traffic on a homepage.
Search-term reviews, negative keywords, bid and budget shifts every week, with reporting that shows cost per qualified lead.
Locations we cover
What's included
Free PPC audit
Tell us about your business, target area and campaign goals.
The rest of the funnel
Create demand with Facebook and Instagram before people start searching.
Learn moreBuild organic visibility so paid budget covers less of the same demand.
Learn moreWeb, apps, software and marketing for this market in one place.
Learn moreYes. We run Google Ads accounts for businesses in 152 India city markets across 36 states, including Visakhapatnam, Vijayawada, Guntur, Tirupati and Rajahmundry. Delivery is remote, with reporting and communication scheduled around Indian Standard Time (IST).
Usually, yes — and it is normally the better option. An established account carries conversion history that a new one throws away. We audit structure, tracking, search terms and spend first, then rebuild in place wherever the history is worth keeping.
Search-term reviews, negative-keyword lists, match-type discipline, location and schedule controls, and landing pages that match the ad. Most accounts we audit lose a meaningful share of budget to searches the business could never serve — that is usually the first fix.
Management is quoted in INR after a free audit, based on account size, campaign count and how much build work is needed upfront. Ad spend is separate and paid directly to the platform. No lock-in contract, and the ad account stays in your name.
In practice, no. Campaign work is asynchronous and reporting is scheduled around Indian Standard Time (IST). What matters is whether the team understands your market and your conversion economics — which is why every campaign starts from an audit rather than a template.
Yes, and it should. Paid campaigns produce fast demand and query data; SEO compounds. We use what converts in paid to prioritise organic pages, and organic performance to decide where paid budget is no longer needed.
The method and the proof behind the Google Ads work we deliver in India — plus the services that most often run alongside it.
A free audit covering where budget is leaking, what tracking is missing, and the three changes that would move cost per lead first.