Audience strategy
Deliberate cold, warm and customer segments built around who actually buys from you in Otago.
Meta Ads • 2 cities
Meta Ads management across Otago.
Facebook and Instagram campaigns for businesses across Otago, built on deliberate audience segmentation, structured creative testing and measured results.
Control Shift is a Dubai-based agency managing Meta Ads for businesses in Otago and across New Zealand — with NZD pricing, communication scheduled around New Zealand working hours, and reporting you can check. Your ad account stays in your name and ad spend is paid directly to the platform.
Otago market
What paid media has to account for here.
Control Shift helps Otago companies capture both the tourism demand and the steady local demand that sustain the region year-round.
Otago contains two very different markets. Dunedin is a university and healthcare city with steady local demand and light competition, while Queenstown is one of the most search-competitive tourism destinations in the Southern Hemisphere, where operators fight international aggregators for visitor bookings. Any effective Otago strategy treats them as separate problems requiring separate content.
Tourism & AdventureHospitality & AccommodationEducationHealthcareConstruction & TradesProfessional Services
250K
People across Otago
Two
Distinct markets: tourism and university city
Split
Visitor vs resident search intent
Meta Ads Management
What the engagement actually covers.
Creative testing
Test hooks, visuals and offers systematically so you learn what earns attention and action.
Retargeting
Reconnect with site visitors, video viewers and engaged profiles at the moment they are considering.
Conversion reporting
Pixel and Conversions API tracking so leads and purchases are attributed to the ads that caused them.
Free Meta Ads audit
See where your Otago budget can work harder.
- Audience and campaign-structure review
- Creative, offer and hook observations
- Pixel and conversion-tracking checks
- Practical next steps, prioritised by impact
Request a Free Meta Ads Audit
Tell us about your audience, offer and growth goals.
Explore More
The method and the proof behind the Meta Ads work we deliver in New Zealand — plus the services that most often run alongside it.
Paid Media
- PPC ManagementThe full paid-search service: scope, process, reporting and pricing.
- Google Ads ManagementCampaign strategy, account structure and ongoing Google Ads support.
- Search Engine MarketingPaid and organic search planned and reported as one channel.
- Digital MarketingHow paid media sits inside the wider growth programme.
Conversion
Organic Search
Meta Ads in Other Markets
Meta Ads in USAUSMeta Ads in EnglandGBMeta Ads in IndiaINMeta Ads in Saudi ArabiaSAMeta Ads in OmanOMMeta Ads in DubaiAE