Audience strategy
Deliberate cold, warm and customer segments built around who actually buys from you in Wellington.
Meta Ads • 2 cities
Facebook and Instagram campaigns for businesses across Wellington, built on deliberate audience segmentation, structured creative testing and measured results.
Control Shift is a Dubai-based agency managing Meta Ads for businesses in Wellington and across New Zealand — with NZD pricing, communication scheduled around New Zealand working hours, and reporting you can check. Your ad account stays in your name and ad spend is paid directly to the platform.
Wellington market
Control Shift helps Wellington companies win organic search in New Zealand's government, technology and professional services capital.
Wellington's economy is unusually knowledge-heavy: central government, public sector suppliers, technology firms and creative agencies dominate, alongside a dense hospitality scene. Buyers here are analytical and procurement processes are formal, which rewards detailed capability content over promotional copy. Competition is moderate, well below Auckland, and the Hutt Valley adds a distinct and lighter local market alongside the compact city itself.
550K
People across the Wellington region
Public sector
Largest source of B2B demand
Moderate
Search competition across verticals
Locations we cover
Meta Ads Management
Deliberate cold, warm and customer segments built around who actually buys from you in Wellington.
Test hooks, visuals and offers systematically so you learn what earns attention and action.
Reconnect with site visitors, video viewers and engaged profiles at the moment they are considering.
Pixel and Conversions API tracking so leads and purchases are attributed to the ads that caused them.
Free Meta Ads audit
Tell us about your audience, offer and growth goals.
The method and the proof behind the Meta Ads work we deliver in New Zealand — plus the services that most often run alongside it.