Suspended for Unacceptable Business Practices? Get Your Account Back.
This policy means Google believes your ad destinations deceive users, conceal information, or use phishing-like techniques. We help you fix it and get back online.
Navigate Beyond Your Suspension with Confidence
Unacceptable business practices covers behaviors that mislead users or gather their information deceptively. Resolving it requires full transparency and removing any deceptive elements from your funnels.
Navigate Beyond Your Suspension
with Confidence
We've seen businesses dramatically improve their chances of reinstatement by following these guidelines. It's about positioning your appeal for success.
Don't yell at Google
Yelling at Google via phone or email will hurt your case. The representatives you speak with are not the people who suspended you — nor who will reinstate you. Approach every interaction with respect.
Be careful hiring 'experts' from Fiverr & Upwork
Gig-platform sellers advertise they can unsuspend accounts, but we have seen problems compounded by self-styled 'experts' who tried and failed. Vet anyone you work with.
Don't submit appeal after appeal
Google has no official appeal limit, but the more unsuccessful appeals you submit, the less likely your next one is reviewed. Fix everything before you appeal.
Why Is My Account Suspended for Unacceptable Business Practices?
Google considers that you're scamming users by concealing or misstating information about your business, products, or services, or that your ad destinations use "phishing" techniques to gather user information.
Collecting personal or payment information without clear, prominent disclosure.
Misleading promises or offers that aren't honored as described.
Ad destinations that don't visibly match the ad's claims.
Unclear cancellation, recurring-billing, or refund terms.
Proactive Strategies for
Reinstatement
Complete transparency in how you collect data, price your offers, and honor your promises is the path to reinstatement.
Add clear, prominent disclosures for any data you collect and how it's used.
Make pricing, billing, cancellation, and refund terms explicit and easy to find.
Ensure every ad leads to a page that honestly matches its claims.
Remove any dark patterns, pre-checked boxes, or misleading buttons.
We Fix All Types of Google Ads
& Merchant Center Suspensions
Circumventing Systems
Google considers that you engaged in practices that circumvent or interfere with its advertising systems and processes.
Learn moreSuspicious Payments
Google considers that your account's payment activity has been suspicious or fraudulent.
Learn moreMisrepresentation
Google considers that your ads or destinations deceive users by excluding or misstating relevant information.
Learn moreMalicious Software
Google considers that your ads and site or app host or link to malicious or unwanted software.
Learn moreCounterfeit Goods
Google considers that your ads, website or app mimic the brand features of a product to pass it off as genuine.
Learn moreLimited Ads Serving
Google restricts where and how often your ads are eligible to serve until policy concerns are resolved.
Learn moreDisapproved Google Ads
Individual ads are rejected by Google for violating a specific policy or the ad's landing page.
Learn moreAdvertiser Verification
Google requires you to verify your business identity and operations before running ads.
Learn moreFind Out If We Can Help You
Every Google Ads suspension is unique. Let's discuss your situation and whether — and how — we can help.
Frequently Asked Questions
Behaviors that deceive users, conceal important information, or gather data through phishing-like techniques. This includes unclear billing terms, misleading offers, and undisclosed data collection.
Remove deceptive elements, add prompt and clear disclosures, make terms transparent, and align ads with landing pages before submitting a detailed appeal.
Don't Let a Suspension
Stop Your Growth.
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